FITS
for Ultimate Ears (UE)
UE FITS
Industrial Design / Branding / Identity / Packaging
OPPORTUNITY
40% of wireless earbud users suffer from comfort, fit and retention issues. Whether going for a run, on a call or listening to music their still exists a HUGE gap in the marketplace for a comfortable truly custom fit wireless bluetooth earbud—-that sounds great and stays in your ear!…
INSIGHT
What if UE, the industry leader in custom formed professional in-ear wireless monitors could adapt their proprietary forming technology for everyday consumers? And what if that process of professional forming didn’t require a visit to the audiologist—-but you could do it from your couch….in 60 seconds!
DESIGN STRATEGY
Herbst partnered with the UE team to conceptualize and design the entire experience from strategy to ID and packaging. A memorable user experience to make a complex process seamless, mainstream and ENJOYABLE!
A Perfect Fit in 60 Seconds. With LightForm technology…
The search for the perfect pair of earphones has finally come to an end! UE FITS are the world’s first Quick Custom-Fit, Truly Wireless earbuds that mold to the unique shape of your ears in under 60 seconds. These revolutionary earphones are designed to provide you with the perfect fit, delivering all-day comfort and premium sound.
