Molekule

For Transformair 

Molecular Air Purifier

OPPORTUNITY

The EPA states indoor air is up to 5x more polluted than outdoor air. Pollutants are trapped inside where they concentrated and multiply to harfmful levels.  Studies have shown that indoor pollution contributes to a wide variety of health issues for everyone, not just asthma and allergy sufferers.  

INSIGHT

While everyone is aware of dust, pollen, and pet dander, the pollutants that can cause us the most harm are microscopic like mold, viruses, bacteria and gaseous chemicals.  The Molekule technology uses a proprietary catalytic reaction using a nanoparticle-coated filter activated by light to break down harmful pollutants and make them safe to breathe.  
The Molekule technology is revolutionary, can we create a design philosophy that embodies this remarkable spirit while balancing the visual and functional needs?  

DESIGN STRATEGY

Herbst worked with the Molekule team to envision a design architecture that optimized the efficacy of their remarkable technology and converted a complex system into a form that is bold, modern and approachable.  Made from machined aluminum and with a natural leather handle for easy portability throughout the home, Molekule is beautifully designed to fit seamlessly into your life.  
The system's clean design is a reflection of it's core function and it encourages Molekule to be openly placed around the home where it will be most efficacious.
Welcome to a whole new air purification experience--unobtrusive, portable and 100% effective.  From the inside out, Molekule has reimagined what clean air ought to look and feel like.      

IN THE PRESS

"It doesn't trap chemicals in your air - it destroys them."  FAST COMPANY
"Significant breakthrough!"  BUSINESS WEEK
"Bacteria Zapping Air Purifier."  POPULAR SCIENCE