HYVE

for MEAD/ACCO BRANDS 

Modular Storage System

Design / Branding / Packaging / Retail Strategy / Distribution

OPPORTUNITY

Our lives are filled with stuff.  Home.  Office.  Classroom.  We accumulate our life's tools at a rapid pace.  Organization abounds, but are there any truly flexible, modular solutions that can accommodate everything?

INSIGHT

Can we devise a system architecture that is flexible enough to fit virtually any space?  Something scalable and modular that can grow over time to fit the users needs?

DESIGN STRATEGY

Herbst worked with American icon MEAD Inc. to research, prototype, test and refine a system that is as comfortable in the classroom as it is in the home or office.  HYVE takes inspiration from the organized buzziness of the honey bee.  With a signature hexagonal shape HYVE cells can simply link together with a patented snap-lock system that makes organization easy, fun and flexible.  

IN THE PRESS

"A killer organization system."  WIRED
"HYVE is the bees knees!"    FASTCO
"Being organized never looked so good!"  GIZMODO