BREWBIRD
for Brewbird Coffee
Brewbird FRESH GROUND Coffee MAKER
Industrial Design
OPPORTUNITY
The world over, coffee is our favorite habit. A ritual, single-serve coffee is a great way to bring our habit direct to us in a simple, seamless form factor. Yet every year hundreds of millions of plastic single-serve coffee pods end up in the trash. How can we deliver a better, more flavorful experience with an earth-friendly pod?
INSIGHT
Herbst worked with Brewbird to help define the experience for this new single-serve platform, a system direct to your front door that partners with craft roasters and helps bring the best coffee in a sustainable manner with an intelligent subscription model.
DESIGN STRATEGY
Brewbird is fun, friendly and approachable. A celebration of the vibrance and energy that coffee represents. The ID and brand is deliberate in it’s simplicity and happy energy. Stay tuned for the launch of our direct-grind coffee brewer…
